Nutritional Therapy: design directions

Round 1 compared two visual approaches and V1 Rooted went through. Round 2 tried five colour schemes for it. Round 3 takes the greenest, V1.3 Matcha & Almond, and redesigns the whole site three ways.

Round 3: three full redesigns of V1.3

Same brand, copy and green family as V1.3 Matcha & Almond. Everything else is new: layout, type, components and interactions. Each one is a fuller site with 12 pages instead of 3.

Every page has a switcher in the bottom-left corner that opens the same page in V1.3, V3, V4 or V5. The ← and → keys step through them. Shared copy is in CONTENT.md and the brief is in ROUND-3-BRIEF.md.

Round 2: five colour iterations of V1

Same layout, content and typefaces as V1. Each one changes the palette, with small matching tweaks to heading softness, corner radius and paper grain.

V1.1

Olive & Ochre

Farm shop. Warm stone and straw, deep olive sections and a mustard-gold accent.

Open V1.1 →
V1.2

Clay & Linen

Apothecary. Linen, stone and charcoal, almost monochrome, with clay kept for small warm touches. The quietest of the five.

Open V1.2 →
V1.3

Matcha & Almond

Fresh. Almond-milk white, matcha greens, deep spruce sections and a soft yuzu yellow. The lightest and cleanest.

Open V1.3 →
V1.4

Fig & Beetroot

Nourishing. Rosy cream, dusty fig pink and deep beetroot, with sage kept on as the beet leaf.

Open V1.4 →
V1.5

Oat & Blueberry

Restful. Oat neutrals, inky blueberry sections, blueberry-milk lilac and a warm honey glow.

Open V1.5 →

Comparing them

Open any iteration, then use the colour dots in the bottom-left corner to open the same page in another palette. Your scroll position carries over, so you can compare one section at a time.

The ← and → keys step through the palettes too. The first dot is the original V1.

Round 1: two directions

The same brief built two ways. V1 was chosen for its neutral colours and health-food feel.

Version 1 · chosen

Rooted: calm and editorial

Warm cream, sage and terracotta with a soft serif. Arched frames, fine botanical line art, and a winding roadmap from where you are now to where you want to be.

Open Version 1 →
Version 2

Happy Gut: bold and joyful

Bright colour blocks, a chunky grotesque type, sticker badges and an interactive tummy character that goes from unwell to happy.

Open Version 2 →

Each version has three pages: Home, About and Programmes.